Founded by Henry Ford in the beginning of the 20th century, Ford Motor Company did not take many years to find themselves on the Indian roads. Launched as Model A, Ford cars were introduced into India in 1907.
The production of Ford cars began in India in 1926 and continued for the next three decades till the company was closed in 1954. In 1995, Ford formed a joint venture with Mahindra & Mahindra Limited known as Mahindra Ford India Limited (MFIL). This was renamed as Ford India Private Limited in 1998.
Ford has its own share of hatchbacks, sedans and SUV’s, in each of which it has succeeded in carving a distinct niche for itself.
The first locally produced Ford car was the Ford Escort which was followed by the Ford Ikon in 2001. Ford has introduced a number of other models, though a few of the models like the Ford Fusion, Ford Mondeo, Ford Ikon and Ford Escort have been discontinued. Ford cars are manufactured at their exclusive manufacturing unit located in Chengalpattu, Chennai. Ford also has a main production facility situated in Maraimalai Nagar, Chennai.
Ford hit the bull’s eye when they introduced the Ford Ecosport. This car saw potential car owners flocking to their showrooms; the long waiting list, extending to one year validating its popularity.
The other Ford car models like Ford Figo, Ford Classic, Ford Fiesta and Ford Endeavour also found a lot of buyers.
It was not just the smart prices that were making Ford cars one among the most popular car brands of India, they were also known for other qualities like fuel efficiency, technology, safety and outstanding performance. Ford cars are elegantly designed with striking interiors and eye-catching exteriors as well.
Under the hood, Ford cars are not only known for their performance and power, but also for the fuel efficiency figures which makes them quite in demand especially with the mileage-obsessed Indian car buyers.
Ford is also planning to launch a few new models in the future. The upcoming new models are Ford B Max and Ford Figo Concept.
Ford cars were also the first cars to be seen with safety glass windscreen, rear seat safety belts, child-proof door locks and the seat belt reminder lights.
Clearly, Ford cars have been winners here and this is evident from the continuing waiting list for their cars. For new cars & bikes log on to Autoportal.com & Bikeportal.in